Jones, Roger H., Jr. GREEN MONEY—TOOLS FOR PROFITABLE ENVIRONMENTAL INNOVATION
14525 Rim Rock Drive, Reno, NV 89511 (rogerj@supramics.com)
Many companies seek to profit from environmental opportunities. There is a concise set of tools that ensures success. They can be classified as, "Context," "Constraints," "Results" and "Methods and Metrics." Using them, one can effectively decide whether or not to tackle an environmental opportunity. A newly devised process will be used as a case study.
Picturing the opportunity in various contexts creates novel perspectives. This opens problems to innovation. Applying constraints tells what will and what will not work. Visualizing results begins the "backward-chaining" from solution to methodology. Selection of means and measurement is the final step.
In summary, making money through environmentally benign innovation demands development of a strategic plan. Application of a stepwise evaluation process is the best way to do so. It ensures profitability and performance metrics based on sound business practices.