|
Science Rendezvous > Posters
The presenter is listed in italics. All poster presentations are the property of their respective authors. Please contact the authors for permission to use images, information, or ideas.
Turning the tide: Serving science to a more-than-media audience
Stephanie Renfrow, Andy Mahoney, Walt Meier, Ted Scambos, Mark Serreze, Julienne Stroeve
NSIDC
For several years, the National Snow and Ice Data Center science team and press office staff
have collaborated to produce a popular online resource for journalists covering the final weeks
of the Arctic sea ice melt season. Our pathway of communication, although innovative in its
execution, was predicated on the standard model: tell journalists about the science and hope
they share it with the rest of the world.
During the record-breaking 2007 melt season, something new unfolded: the general public began
to compete with the media as the subsite’s most vocal and constant audience. In addition,
scientists across a span of disciplines requested access to the daily data that we use in our
analysis. People wanted a stronger connection to the science behind the headlines. Ready or not,
our role had organically expanded beyond journal articles, press releases, and breaking news.
Many of our audiences were coming straight to the science without reading the news first. We
needed to widen the subsite’s educational purpose while not losing journalists in the process.
|
|
